The Story
Where the name comes from
42DOH is a mashup of three ideas we love — one cosmic, one absurd, and one deadly serious.
42
The Answer to Everything
In The Hitchhiker's Guide to the Galaxy, 42 is the Answer to the Ultimate Question of Life, the Universe, and Everything. We like aiming at big questions.
DOH
Homer's Battle Cry
"D'oh!" — Homer Simpson's signature exclamation. A reminder not to take ourselves too seriously, and to laugh at the inevitable mistakes.
Fortitudo
Courage, in Latin
Fortitudo means courage. 42DOH was launched to do courageous things — to build boldly, even when it's hard.
Put it together and you get 42DOH: a company chasing big questions, keeping a sense of humor, and finding the courage to build things that matter.